Bikes Direct

Design, Promotion

Bikes Direct were a premier bike shop in Melbourne, with multiple stores it was hard not to visit one of the Trek Super Concept Stores.


TheirĀ focus is getting you, the customer, on the best possible bike to suit your individual needs. Everyone is different, so each case must be treated differently and be backed by unsurpassed product knowledge and superior customer service. Bikes Direct only deals with the finest brands and has a bike or component just right for you. I was honoured to help them rebrand and continue to design and supply them with their team cycling apparel.